E-Tourism Frontiers (ETF) has announced the return of the DATA (Destination Advancement Through Analytics) Conference, scheduled to take place on October 16th in the Maldives. The event, hosted by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), aims to reshape the travel and tourism landscape through the use of data analytics.

With the theme “Embracing Data for Destination Success,” the conference will emphasise the critical role of analytics in driving growth and sustainability within the travel industry. As destinations compete in a data-driven world, DATA will provide insights into the future of destination marketing and management.

According to Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Ibrahim Shiuree, the Maldives continues to strengthen its position as a leading global tourism destination. He stated that DATA 2024 will serve as an invaluable platform for industry professionals to explore the transformative power of data analytics in tourism.

As global travel trends evolve rapidly, the ability to harness and interpret data has become more crucial than ever. DATA 2024 aims to equip attendees with the tools and knowledge needed to delve into destination insights, extract meaningful information for strategic decision-making, and stay ahead of emerging travel trends.

The conference will feature a lineup of industry leaders and data experts, including representatives from Meltwater, Amadeus, Adara, Tripadvisor, Tourism Economics Oxford, Forward Keys, and UnionPay. Attendees can expect engaging panel discussions and networking opportunities that will inspire innovation and collaboration.

E-Tourism Frontiers CEO Sarah Mathews highlighted the significance of the conference, stating that bringing DATA to the Maldives, a destination known for its natural beauty and tourism innovation, offers a unique opportunity. She emphasised that the conference is not just about numbers but about transforming data into actionable strategies that can shape the future of travel.

This transformative event will offer multitudes of opportunities to redefine how the industry approaches destination marketing and management. MMPRC invites you to register now and secure your spot at DATA 2024.

For more information about DATA 2024, including the full conference schedule and speaker profiles, visit https://dataforum2024.visitmaldives.com/.